improvement of indexing, collection of the query kernel

Technical Search Engine Optimization

a set of measures to ensure the smooth operation of the site, normal relationships with search engines and high-quality interactive exchange with visitors. The website is an Internet marketing tool and, like any complex mechanism, requires precise settings for proper operation.

The new website, created by the web studio, is not yet ready to fulfill its duties, and certain technical improvements are required to bring the resource to the required level.

“Many site owners hurry to see their project on the Internet and therefore publish websites in raw form with technical flaws. Imagine that you are buying a car in the cabin, and you are told that there is still much to be done so that you can ride normally. Will you give money for such a car? “

Additional Activities

Technical optimization includes checking the correctness of the resource with different types of web browsers, testing the display of the site on small screens of mobile devices. Testing the download speed of the site and increase. Setting up a robots.txt file. Meta tagging of pages. Registration of statistics and webmasters. Technical optimization also implies the verification of HTML-code for compliance with the current standard and much more.

For search engines to quickly and correctly index pages of a web resource, you need to configure the Robots.txt file.

To increase the speed of loading the pages of the Internet site and reduce the load on the server systems of the hosting provider, the htaccess file is configured.

Setting up human-to-understand URLs on the site pages improves positions in the SERP.

Content management systems can automatically create duplicate pages, which worsens the ratio of search engines.

Duplicates must be deleted, and if this is not possible, set up a redirect to canonical pages.



Stages of work

  • Generating a robots.txt file. It registers indexing algorithms, which web pages are entered into the database of search engines. At the request of the client, directives are prescribed – the robots of which search engines will have access to indexing.

  • Configuring the types of URL-pages and setting up redirects. It is necessary that the links to internal web pages are the same. Redirects users to specified pages.

  • Troubleshooting 404, editing session IDs. Setting up the 404 error will help avoid search engine sanctions and pessimize the resource in the issuance.

  • Checking duplicate pages, setting up site mirrors, correcting case-sensitive URL pages. If necessary, also set the tags “noindex”.